It’s difficult to find a website or Ecommerce product page that does not include sharing buttons to sites such as Facebook, Twitter, Pinterest, and others.
Many Internet users are members of at least one social network, so including social sharing buttons would seem to make sense.
When consumers visit your Facebook business page, they expect to see fresh content. They are much less likely to visit your page a second time if it has grown stale from a lack of posting.
Starting an ecommerce business can be fast, relatively easy, and not very expensive. But with something like an 80-percent failure rate, creating a successful online business is more challenging than some entrepreneurs imagine.
Although each new business is unique, there are common contributors to ecommerce failures. Understanding these possible pitfalls should help you to avoid them, beat the statistics, and have a successful ecommerce business.
Businesses ultimately fail when liabilities exceed assets — when the company doesn’t have enough money to pay its bills and keep operating. While there are many reasons or ways that a business can get to that point, for ecommerce operations there are two strategic blunders that will almost certainly lead to failure: (a) discounting too heavily, and (b) spending too much on marketing.
Knowing what these blunders are and how they can destroy an ecommerce business may help some entrepreneurs avoid them in 2015.
Email marketing is one of the most powerful, sales-driving tools available to eCommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and desktop computers.
Not every email message, however, is equally effective. Some of the most impactful emails are ones that (a) are initiated when a customer or prospect takes an action or exhibits some behavior, and (b) are part of a series or chain of emails that seek to engage shoppers over time.