It’s difficult to find a website or Ecommerce product page that does not include sharing buttons to sites such as Facebook, Twitter, Pinterest, and others.
Many Internet users are members of at least one social network, so including social sharing buttons would seem to make sense.
Email marketing is one of the most powerful, sales-driving tools available to eCommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and desktop computers.
Not every email message, however, is equally effective. Some of the most impactful emails are ones that (a) are initiated when a customer or prospect takes an action or exhibits some behavior, and (b) are part of a series or chain of emails that seek to engage shoppers over time.