When consumers visit your Facebook business page, they expect to see fresh content. They are much less likely to visit your page a second time if it has grown stale from a lack of posting.
8 Reasons Why Ecommerce Businesses Fail
Starting an ecommerce business can be fast, relatively easy, and not very expensive. But with something like an 80-percent failure rate, creating a successful online business is more challenging than some entrepreneurs imagine.
Although each new business is unique, there are common contributors to ecommerce failures. Understanding these possible pitfalls should help you to avoid them, beat the statistics, and have a successful ecommerce business.
2 Ecommerce Blunders to Avoid in 2015
Businesses ultimately fail when liabilities exceed assets — when the company doesn’t have enough money to pay its bills and keep operating. While there are many reasons or ways that a business can get to that point, for ecommerce operations there are two strategic blunders that will almost certainly lead to failure: (a) discounting too heavily, and (b) spending too much on marketing.
Knowing what these blunders are and how they can destroy an ecommerce business may help some entrepreneurs avoid them in 2015.
4 Smart Investments Retailers Can Make in 2015 (and How to Minimize Risk)
There’s some truth to the saying “You have to spend money to make money.” When you’re running a business, shelling out without seeing an immediate return is part of the territory. The question is, which products or services are worth spending money on?